Rental properties can make great investments if you want to generate a recurring income. Unfortunately, things don't always go smoothly with them.
You can only make an income while a property is occupied, so you need to be able to attract potential tenants. Effective property marketing is vital here, especially in a tough market. You need to show renters in the area why your property is better than the others they're considering.
In this guide, we'll go over some reliable tenant attraction strategies so you can start making money from your rental properties in no time. Keep reading for more.
1. Invest in a Professional Photographer
A tough market will have plenty of properties available, and not many renters. Because of this, you need to make sure yours stands out.
Photographs are vital for an effective property listing, and the quality of those photos can make a huge difference. A professional photographer can take pictures that make your property look better than the others that are available.
Video tours are also becoming increasingly popular as these give people a much better view of the property before viewing it in person. To really take things to the next level, you could include a virtual tour. People can then explore the property using a VR headset for a more immersive experience.
2. Highlight Unique Features
Look into the Savannah property market to see what features people are most interested in. You can then determine which features of your property you should highlight.
In many places, things like pools, garages, kitchen islands, and decks are standout features. People will have more interest in a home that offers such features, so don't forget to mention them.
3. Optimize Property Listings
You want to make sure your property listings are as effective as possible. Ensure the writing is clear, engaging, and grammatically correct. Effective property ads should describe the property in detail, without going on for too long.
Highlight the key features, the location, nearby amenities, and anything else that renters will be interested in. You should also include any requirements you have, such as income/credit requirements or pet restrictions.
4. Use Multiple Platforms
You can make use of different listing sites to promote your property, but you don't need to stop there. In today's world, social media can be a great place to market any rental properties you have. The best tenant attraction strategies cover all bases, so create listings on platforms like Facebook and Instagram so you can maximize your reach.
5. Hire a Property Manager
Property marketing is an art, and those without experience don't tend to be very good. A professional property manager can effectively market your properties to give you the best chance of finding good tenants. They can also take on a range of other duties to help you get the most out of your rental properties.
Reliable Property Marketing
High-quality property marketing can make a huge difference in terms of you achieving your investment goals. A professional property manager understands the most effective lease marketing tactics and can help you find tenants for your properties.
Pam T Property Management has been providing industry-leading services to the residents of Savannah, GA, for more than three decades. Take a look at our property management page to find out more about our services.